Goose Creek’s recent re-branding project, featuring a new logo, signage and social media brand, has gained statewide recognition.
The City of Goose Creek recently received a Municipal Achievement Award for its branding project. Officials accepted the award during the Municipal Association of South Carolina’s Annual Meeting on July 20. The city won in the communications category. Twenty-nine cities and towns submitted their projects and initiatives, according to Casey Fields with MASC.
After years of population growth — the City of Goose Creek went from 29,000 residents in 2000 to an estimated 41,000 in 2017 — city leaders concluded that the reputation and regional perception of Goose Creek did not keep up with its growth.
City Council authorized an effort to replace its decades-old branding to help better cultivate an identity of vibrant growth and attractiveness to residents and visitors alike. City staff coordinated this project with a social media campaign and budgeted for the placement of the brand on city property, such as police cruisers and other vehicles, as well as marketing materials.
To complement this effort, city staff created the “Creek Rising” campaign, which helped boost the city’s image with both prospective investors and the public at large. As a social media effort, “#CreekRising” was regularly included with content posts spotlighting growth, progress and commitment to smart development.
The “Creek Rising” message has been picked up by local businesses, who have included the phrase on materials such as t-shirts and stickers. City staff have applied their own creativity in finding ways to use the “Creek Rising” message, such as in the city’s first-ever food truck event named “Truck Truck Goose.”
The city will be measuring long-term success by monitoring increased engagement and awareness through social media.
“Goose Creek capitalized on their attributes and developed a way to tell everyone that Goose Creek is the place to live, work and play,” said Eric Budds, interim executive director for the Municipal Association.