Thursday, December 26, 2013
In an effort to educate and inspire Americans to help create jobs in their communities by donating clothing and household items to Goodwill, Goodwill Industries of Lower South Carolina is joining Goodwill Industries International and the Ad Council to launch its first national multimedia public service advertising campaign.
The English and Spanish PSAs communicate how revenue from the sale of an individual’s possessions helps provide job training, employment placement services and other community-based programs.
Every 33 seconds of every business day, Goodwill helps someone find employment.
In 2012, 216,000 people in the United States and Canada obtained employment as a result of Goodwill’s career services programs. Through its 165 local, independent headquarters, Goodwill works to provide employment training, job placement and other community-based services, such as financial education and youth mentoring, to more than 6.7 million people each year.
“With the current economic situation, an increasing amount of individuals are relying on Goodwill for help as jobs can be difficult to come by,” said Jim Gibbons, president and CEO of Goodwill Industries International. “At Goodwill, we’re doing our part to help Americans get back on their feet through free soft skills training; job training programs; financial coaching; and a number of other services that offer assistance to people struggling to find employment.”
The multimedia PSAs feature a variety of inspiring scenes — someone who has just landed a new job; someone who is gratified by preparing a box of goods to donate; and someone who leaves the house for a fulfilling first day at work — to demonstrate how donations impact members of the community. Additionally, an animated TV PSA, “How We Do It,” provides audiences a snapshot of the process from drop-off of a donation to job creation.
All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.,” and direct audiences to visit Goodwill.org to find their local donation centers. The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.
For more information on the campaign visit Goodwill.org or follow the campaign on Facebook and Twitter @GoodwillIntl.